TRANSLIT

Localisation is the key to establishing a global identity. When you sell a product to another market, you want it to resonate with the intended audience. Localisation is how you cause that resonance. But what is it? Localisation is a process of adapting a product or service from one specific locale or market to meet

We all know the origins of the United Nations. Founded after World War II this international organisation’s goals were to replace its predecessor, The League of Nations and provide a platform for dialogue among its now 193 member nations. However, the current aims of the UN are to promote security and international law, protect human

When you want to inform a market about the goods or services you offer, you give them any way to see your brand. Brochures, flyers and posters are all marketing materials you utilise to inform the market. But what do you do when your market is located internationally? What if it is located in a